Phantom Screens Launches Clever Samurai-Developed Ad Campaign
TORONTO, Canada, March 7, 2018 – Clever Samurai Marketing Communications ( has launched a new North American ad campaign for retractable screen door market-leader, Phantom Screens ( The campaign, entitled "You'll See" communicates the key benefit of a Phantom Screen door versus a typical, fixed sliding patio screen or 'old school' front screen door, as the product disappears into its own housing when not in use, providing an unobstructed view.

The campaign launches this week in Tennessee and North Carolina, followed by a series of key markets across the US and Canada. Executions include digital, YouTube pre-roll, direct marketing, media relations and more.

"The product is fantastic and I love that I can make it disappear to properly see my backyard when I don’t need use of the screen," says Clever Samurai VP & GM Leigh-Ann Clarke. "So much so that I had a Phantom Screen door in my previous home for years and have recently installed another one in my current home."

Phantom Screens CEO Esther De Wolde comments, "Our distributors really do a terrific job in making the purchase and door installation process easy for customers. It’s common to find a row of neighbors all have Phantom Screen doors after they see one in action and understand how affordable it is."

The clever campaign, which also reflects local market nuances, includes headlines:

  • They disappear when you don’t want them. Unlike your in-laws. (Check out the video here)
  • They roll in. They roll out. Like Hurricane Elvis.
  • Ordinary screen doors are great. If you like grey, drab views of your beautiful backyard. (Check out the video here)

The clever campaign, which also reflects local market nuances, includes headlines:

  • Professionally-installed
  • Comes in a wide range of styles and colors
  • Fits all types of doors
  • Have an outstanding warranty

About Clever Samurai
Clever Samurai is a multi-disciplined marketing and communications agency that drives better outcomes for clients in diverse verticals. We help our clients achieve more through our proprietary approach to market strategy, entrepreneurial spirit and highly collaborative culture.

Clever Samurai is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

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Contact: Jennifer Salo

Director, PR & Communications

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