360 Leads Launches Customer Win-Back Service For B2B Clients
TORONTO, Canada, September 30, 2014 – 360 Leads® ( announced the launch of its B2B demand generation service focused on customer win-back and retention. The service, being offered in Canada, the United States and Australia, aims to maximize customer lifetime value and proactively address customer churn.

“Win-back and customer retention is a natural extension of our sales lead generation offering. We’ve seen a number of our clients challenged with understanding churn and how to materially reduce it”, says 360 Leads’ President and CEO, Stuart Lewis. “Increasing customer retention by 5% can increase profitability by 25% to 95%”, adds Lewis, citing Bain & Company research into customer retention.

360 Leads’ win-back service comprises:

Customer insights and strategy recommendations
Campaign planning and execution, including offer development, creative, production and sales lead generation
Sales force alignment to campaigns
Metrics and reporting

360 Leads is part of the 5th business® group of companies, an integrated sales and marketing organization.

About 360 Leads
360 Leads combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and comprehensive demand generation, win-back and retention campaigns in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. To learn more, visit or call 1-844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: 360 Leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
Some of our clients include
Toshiba - 5th business