Toronto Public Library Books Clever Samurai to Connect with Torontonians
TORONTO, Canada, March 3, 2015 - Clever Samurai™
) Marketing Communications
has been selected by Toronto Public Library (torontopubliclibrary.ca
) to create a social media and community
engagement campaign to help Torontonians discover that the library is much more than a place to borrow books.
The spring campaign will coincide with the opening of the library’s 100th branch and aims to disrupt perceptions about the library and what it has to offer. The campaign will
enlist 100 ambassadors (including city librarians) to mobilize Torontonians around 100 new and different things they can do at the library, like: Dial-a-Story in 16 languages,
juried art exhibits, special collections, MAP Family Saturdays, 3-D printing, digital downloads, Ready for Reading programs and more.
Clever Samurai Vice President and Creative Director, Joe Amaral, says "the library is a terrific brand and a valuable place for people to learn and enjoy. We’re excited to play
our part in sharing the story of why the Toronto Public Library will no longer be one of the city’s best kept secrets."
Clever Samurai was chosen through a widespread agency selection process.
About Clever Samurai
is a full-service marketing communications agency that generates powerful, disciplined ideas that deliver meaningful results. Clever Samurai is part of the
group of companies an integrated sales and marketing organization focused on meeting our clients' growth challenges. The company is headquartered
in Toronto, Canada and has offices in Canada, United States and Australia.
Contact: Margo Hunnisett
Vice President, Client Services